Privacy Policy

Effective Date: January 1, 2025

Park Avenue Dermatology values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website, schedule appointments, or interact with our practice. By using our website, you consent to the practices described in this policy.

Information We Collect

We may collect the following types of information:

1. Personal Information

   • Name, address, phone number, and email address.
   • Payment details for billing purposes.
   • Medical history, insurance details, and other information provided for your care.

2. Non-Personal Information

   • IP address, browser type, device information, and usage data for website analytics.

3. Cookies

   • We use cookies to enhance your browsing experience, analyze website traffic, and personalize content.

How We Use Your Information

The information we collect is used to:

• Provide medical and dermatological care.
• Schedule and confirm appointments.
• Process payments and insurance claims.
• Communicate updates, appointment reminders, and special offers.
• Improve our website functionality and user experience.

Information Sharing and Disclosure

We do not sell or rent your personal information to third parties. Your information may be shared only:

• With healthcare providers and staff involved in your care.
• With insurance companies for claims processing.
• As required by law or to comply with legal obligations.
• With trusted third-party service providers who assist us in operating our website or managing our practice.

Data Security

We implement industry-standard measures to protect your information, including encryption, secure servers, and regular monitoring. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Access, update, or delete your personal information.
• Opt out of receiving marketing communications.
• Request a copy of your medical records or other personal data.

To exercise these rights, please contact us at 904-541-0315.

Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of these third-party websites. Please review their policies before providing personal information.

Children’s Privacy

Our services are not directed at individuals under 18. We do not knowingly collect information from children without parental or guardian consent.

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Please check this page periodically for updates.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

• Phone: 904-541-0315
• Address: 906 Park Avenue, Orange Park, FL 32073

Thank you for trusting Park Avenue Dermatology with your care. Your privacy is our priority.